upstartFind out what kind of founder you are — and what to fix this week.
Seven minutes. Questions written for your stage — idea, prototype, first customers or growth. You get your founder type, a Startup Strength Score and the three moves that matter most right now.
A Founder Diagnostic: five readings, one clear plan.
Most founders don't fail for lack of ideas. They fail because they work hard on the wrong thing for their stage. This check shows you where you stand and what to do next.
Founder Identity Type
How you naturally work — and the blind spot that comes with it.
Startup Strength Score
One number out of 100 for where your startup stands at its stage.
Execution Momentum
Are you shipping, testing and learning — or still planning?
Market Fit Readiness
How much proof you have that real customers want this.
Founder Discipline Index
The weekly habits that keep a startup moving when motivation dips.
A self-assessment to guide your next steps — not a psychological test and not an investor verdict.
First, where are you today?
Pick your stage. The questions change with it — an idea-stage founder and a founder with revenue face different tests.
Your strengths
Watch out for
Your plan this week
Your three biggest gaps — and the fix
Keep the momentum: Tracker Pulse
Five minutes every Monday. See your momentum, consistency and discipline grow week by week.
Start this week's check-inGet one email a week that moves you forward
Weekly founder insights, execution frameworks, tools and psychology-based guidance — for your stage.
A first read from your own answers — not the full expert review. Scores are saved only on this device.
Five ways founders win — and the trap each one falls into.
No type is better than another. Strong teams mix them. Knowing yours tells you what to double down on and who to work with.
Five minutes every Monday. Watch your startup gain speed.
Motivation fades; systems don't. Log last week in six quick answers and get your Weekly Momentum Score, Consistency Index, Execution Heatmap and Discipline Meter. Your entries are stored only on this device.
Execution Heatmap · last 12 weeks
Your first check-in sets your baseline. Come back next Monday to see the trend.
How scores work: Momentum = priorities finished (35) + conversations, up to 10 (30) + things shipped, up to 3 (20) + key number moving up (15). Discipline = focused hours, up to 20 (50) + written plan (25) + weekly review (25). Consistency = weeks checked in out of the last 8.
Five free tools that turn advice into action.
Print them, fill them on your phone, or save as PDF. No sign-up needed.
Idea Validation Template
Turn your idea into a test you can run this week, with a clear go / change / stop rule.
Best for: Idea, Prototype FREE · 2 MIN A DAYFounder Habit Tracker
Seven founder habits, four weeks, one page. Streaks you can see.
Best for: every stage FREE · 1–2 HOURSMarket Research Checklist
18 checks on customers, market size, competitors, channels, pricing and Indian rules.
Best for: Idea, Prototype FREE · 7 DAYS7-Day Execution Sprint
One goal, one number, seven days. A day-by-day plan that ends with a decision.
Best for: every stage FREE · 30 MINBusiness Model Canvas Lite
Your whole business on one page, with India notes on GST, channels and schemes.
Best for: Prototype, Early customersGet weekly founder insights, execution frameworks, tools, and psychology-based guidance.
- One move to make this week, with the template to do it
- A framework that saves you a month of trial and error
- Verified deadlines from Startup Pulse
- Early access to new tools
Get a free 10-minute strategy review for your startup.
Bring your result. In 10 minutes we'll tell you the one thing we'd change first — and whether a full Expert Verdict is worth it for you yet.
- For founders at any stage, in English or Hindi
- Phone or WhatsApp call, scheduled within the week
- Limited slots each week, first come first served
Before you start.
Is this a personality test?
No. The founder types are a simple self-reflection tool based on how you say you work. They are a mirror for planning, not a psychological assessment.
Where do my answers go?
Nowhere. Scoring happens in your browser and results are saved only on this device. We only receive what you choose to send us, such as an email address or a contact form.
How is the Startup Strength Score calculated?
Each answer scores 0, 50 or 100. Strength = 40% Market Fit Readiness + 30% Execution Momentum + 20% Founder Discipline + 10% Foundations (runway, commitment, licences). The questions differ by stage, so the score compares you with what matters at your stage.
Can I do it in Hindi?
The Hindi version is coming. Meanwhile you can talk to us in Hindi on WhatsApp or in the free review.
What is the difference from the paid Expert Verdict?
This check uses only your own answers. The Expert Verdict reviews your actual market, competitors, numbers and schemes, and gives a written Go, Pivot or Stop with reasons.