upstartKnow if your idea will work before you spend a rupee.
Get an honest expert review of your startup idea, a business plan investors will read, and every central and state scheme you qualify for.
- 16-expert review panel
- Clear Go / Pivot / Stop verdict
- Plans include a funding model and investor deck
Great ideas come from everywhere in India. Good advice should too.
From idea to investor meeting, in three steps.
Check
Answer eight questions about your idea. You get an instant first read and the three biggest gaps.
5 minutes · freeVerdict
Our 16-expert panel reviews market, money, competition, rules and your fit. You get a Go, Pivot or Stop with reasons.
Report in 5 working daysPlan
For ideas that pass: a business plan, a 36-month funding model, an investor deck and the schemes to apply for.
Plan in 3 weeksIs your idea ready? Find out in five minutes.
Eight questions that investors and our panel ask first. Your answers stay in your browser. Nothing is sent or stored.
Answer the questions to see your score
Each answer moves your score. Your three biggest gaps appear here.
Pay only for the depth you need.
Launch prices, including GST. Every paid plan starts with a short call to understand your idea. Questions? WhatsApp +91 63946 82828
Expert Verdict
- 16-expert panel review
- Go / Pivot / Stop with reasons
- Competitor and market snapshot
- Schemes you qualify for
- Report in 5 working days
Investor-Ready Plan
- Everything in Expert Verdict
- Full business plan
- 36-month funding model (Excel)
- Burn rate and funding ask
Founder Launch Pack
- Everything in Investor-Ready Plan
- Investor deck
- Equity and cap-table guidance
- Grant application support
- 90-day launch plan
Built for founders starting out.
You have an idea and a day job
Find out if it is worth quitting for before you resign.
You have early customers
Turn traction into a plan and a funding ask investors take seriously.
You run a business and want to grow
Test a new product, outlet or brand before you put money in.
You are applying for a grant or incubator
Get the plan, numbers and deck they ask for, in the format they expect.
Start with these.
Idea scorecardFREE
The same 20 checks our panel uses, as a one-page sheet.
Scheme finder by stateFREE
Central and state grants, seed funds and incubators, with amounts and last dates.
Investor deck templateFREE
Ten slides, in the order Indian angels and seed funds read them.
DPIIT recognition checklistFREE
Every document you need to get recognised and unlock tax and tender benefits.
Before you start.
Is my idea kept private?
Yes. We never publish or share your idea without your written consent, and we sign an NDA on request. Your data is handled under India's Digital Personal Data Protection rules.
Can I do this in Hindi?
Yes. You can fill the forms, talk to us and receive your report in Hindi or English. More languages are coming.
Who is on the panel?
Sixteen specialist lenses: brand, market, finance, policy, technology, law, growth, investors and a dedicated sceptic whose job is to find reasons your idea could fail.
What if the verdict is Stop?
That is a good outcome. It saves you months and money. The report explains why, and what a stronger version of the idea could look like.
Is this investment or legal advice?
No. We give business analysis and planning support. For legal, tax or investment decisions, consult a qualified professional.
Your idea deserves an honest answer.
Start with the free check. If it looks promising, our panel will tell you exactly what it takes to build it.